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Beiersdorf Acquires a Majority Stake in C-BONS Hair Care

发布: 2007-10-08 10:26 | 作者: webmaster | 来源: 本站原创 | 查看: 408次

October 02, 2007
Beiersdorf Acquires a Majority Stake in C-BONS Hair Care

Beiersdorf AG (“Beiersdorf”), is pleased to announce that it has today,through its Austrian 100 % affiliate Beiersdorf CEE Holding GmbH, entered into an agreement with C-BONS Holding (International) Limited, Hong Kong, and Global Source Investments Limited (“Global Source”), British Virgin Islands to acquire an 85 % stake in C-BONS Hair Care, one of the leading players in the Chinese hair care market.  

The transaction values C-BONS Hair Care at 317 million (approximately HK$ 3.5 billion) on a cash- and debt-free basis. Beiersdorf will, upon closing, pay 269.45 million (approximately HK$ 3 billion) for the 85 % stake in C-BONS Hair Care. The closing of the transaction is subject to customary closing conditions and is expected before the end of 2007. 

Global Source will maintain a 15 % stake in the business for an interim period of at least two years after closing and will continue to support and provide continuity to the business during this period. After this period, Beiersdorf has the option to acquire the remaining 15 % stake of the business for a minimum price of 47.55 million (approximately HK$ 526 million).  

Upon completion, Mr. Wu Yong-nan, currently President of C-Bons Hair Care, will become CEO of the new company. Mr. Werner Brettschneider, Beiersdorf’s newly appointed President for Greater China, shall become the Chairman of the board of the new entity. 

Beiersdorf has successfully penetrated the Chinese skin care market, with its NIVEA and Eucerin brands, achieving high double digit annual sales growth in recent years. The business of C-Bons Hair Care complements the skin care business with its wide range of hair care products ranging from shampooing, conditioner and hair styling products under strong and well-known brands such as Slek and Maestro together with a well-developed distribution network. Beiersdorf will now drive the joint business forward leveraging upon its core competencies in R&D, its leading innovation management and experience in worldwide brand management while tapping on the local knowledge and expertise of C-Bons Hair Care.  

This acquisition is a further initiative in the implementation of Beiersdorf’s Consumer Business Strategy, strengthening the company’s business in China, one of the key priority growth markets, as well as its activities in the growing hair care segment.  

Thomas-B. Quaas, Beiersdorf CEO, said: “We are very pleased to have taken another significant step forward in the China market. C-BONS Hair Care is an ideal extensionof our already successful NIVEA business, adding established domestic consumer brands and strong market positions. 

Mr. Brettschneider as Chairman and Mr. Wu as CEO lead a strong team which combines local knowledge with a deep understanding of Beiersdorf’s heritage and strategy.” 

JP Morgan acted as financial advisor to C-BONS and BNP Paribas advised Beiersdorf. Sullivan Cromwell LLP and Baker & McKenzie acted as legal counsel for C-BONS and Beiersdorf respectively. 

Beiersdorf

Beiersdorf is a German multinational company with a long and very successful history. The company recorded sales of 5,120 million Euros and a net profit after tax of 387 million Euros in 2006 and employs around 17,000 employees worldwide. Beiersdorf holds a leading position in the world’s skin and beauty care industry with its NIVEA brand of skin and beauty care products. It has a great reputation for its quality products, long-term business outlook, and excellent corporate culture with a strong focus on people. Beiersdorf’s affiliate NIVEA Shanghai has built a very successful skin-care business in China with leading positions in categories such as Men’s Care, Body Care and Facial Cleansing. The company takes a long-term view on its involvement in the Chinese market and wants to continue building a successful business in China. 

C-Bons Group 

C-BONS is a Hong Kong company with businesses across various industries including personal care, real estate, pharmaceutical and other areas. C-BONS Hair Care offers a wide range of shampooing, conditioning and hair styling products with strong and well-known brands in China such as Slek and Maestro. C-BONS Hair Care is one of the leading players in the Chinese hair care market with a well-developed distribution network in China.

以上消息来自BDF官方网站。

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删除 引用 gaolk10500   评论时间 2007-10-10 16:48:44
为什么论坛一直被封锁啊
有人能出来解释下吗
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删除 引用 gaolk10500   评论时间 2007-10-10 16:47:45
beiersdorf 入主丝宝护发系列
删除 引用 凤舞天下   评论时间 2007-10-09 11:22:41
本人英语水平有限,是否有中文版的?有就更好了!!!

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